期刊專區/ Periodical Section

建構大學推廣教育數位學習環境商業模式

The Construction of Business Model of University Extension Education Digital Learning Environment

所屬期刊：	第20卷第3期 主編：國立彰化師範大學教育研究所教授 龔心怡
系統編號：	vol078_01
主題：	教育政策與制度
出版年份：	2024
作者：	丘周剛；林政逸；廖珮妤
作者(英文)：	Chou-Kang Chiu；Jeng-Yi Lin；Pei-Yu Liao
論文名稱：	建構大學推廣教育數位學習環境商業模式
論文名稱(英文)：	The Construction of Business Model of University Extension Education Digital Learning Environment
共同作者：
最高學歷：
校院名稱：
系所名稱：
語文別：
論文頁數：	46
中文關鍵字：	推廣教育；數位學習；商業模式；大學；創新管理策略
英文關鍵字：	extension education；digital learning；Business Model；university；innovation management strategy
服務單位：	國立政治大學勞工研究所教授兼所長；國立臺中教育大學高等教育經營管理碩士學位學程教授兼學程主任；中國文化大學推廣教育部臺中分部/資深訓練規劃師
稿件字數：	24582
作者專長：
投稿日期：	2024/03/04
論文下載：
摘要(中文)：	新冠肺炎期間，實施長時間居家防疫等政策，使得遠距視訊與雲端服務等需求爆發，改變了民眾生活和社交模式。在教育方面，授課老師及學員必須改採線上的方式授課，顛覆既有面對面授課互動關係。本研究以C大學為個案，該校面對新冠肺炎，在推廣教育數位課程上，面臨數位課程缺乏師生互動、軟硬體設備無法支援課程、改採線上學習後效果不彰、數位課程製作人力短缺，以及多人共享同一帳號等問題，造成營收減少的困境。為解決此問題，本研究先透過焦點團體訪談，了解C大學推廣教育部數位環境經營現況，及數位環境建置上的問題；其次，透過TRIZ方法將問題痛點進行分析收斂，再以多準則決策分析提出具體解決策略，以發展教育產業的數位轉型創新商業模式與管理策略。研究發現，創新管理策略之短程策略如:加強行銷推廣、增加意見反饋、拓展閱聽客群、結合線上線下資源、降低系統操作進入障礙。中程策略: 加強建置數位友善介面、建立個人化學習歷程、利用大數據分析學員學習習慣及推播、掌握舊生忠誠度，維持現有數位平臺系統運作正常。長程策略則可驅動跨界合作、異業結盟、建置資訊安全防護網、導入數位教材自動化生成模組，及建立開放式資源共享平臺。
摘要(英文)：	During the COVID-19 pandemic, in response to the government’s implementation of long-term home quarantine, markets such as remote video conferencing and cloud services have exploded in demand, changing people’s lifestyles and social patterns. In education, it has also greatly changed the modes of teaching and learning. Teachers and students must switch to online teaching, completely subverting the existing face-to-face interaction. This study takes University C as a case. Facing the impact of the COVID-19 pandemic and in order to improve the school’s difficulties in reducing revenue due to problems such as lack of online interaction between teachers and students in digital courses, inability of hardware and software equipment to support related series courses, poor learning outcomes after switching to online learning, shortage of manpower for digital course production, and multiple people sharing the same account. Therefore, through focus group interviews, this study understands the current situation of the digital environment management of the division of extension education of University C, core resources and competitive advantages, and try to find out the problems in the construction of digital environment in the case; secondly, adopting TRIZ method to analyze and converge its pain points, and then propose specific feasible solutions through multi-criteria decision analysis, and develop innovative business models for digital transformation . Short-term strategies include strengthening marketing promotion, increasing feedback, expanding audience, combining online and offline resources, and reducing system operation entry barriers. Medium-term strategies will strengthen the construction of a digital-friendly interface, establish personalized learning paths, use big data analysis to analyze students’ learning habits and push notifications, grasp old students’ learning loyalty, and maintain normal operation of existing digital platform systems. Long-term strategies include driving cross-border cooperation, cross-industry alliances, building information security protection networks, introducing digital teaching material automation generation modules, and establishing open resource sharing platforms.
參考文獻：	吳明烈、李藹慈、黃彥蓉、鄭智豪（2021）。109 年度成人教育調查報告。教育部。 宋明弘（2009）。TRIZ 萃智系統性創新理論與應用。鼎茂。 杜娟娟（2002）。大學教師對推廣教育的承諾—理論模式的建構。師大學報：教 育類，47（2），143-158。https://doi.org/10.29882/JTNUE.200210.0002 汪周禮（2020 年 5 月 19 日）。甚麼是 TRIZ（二）—TRIZ 的歷史。Medium。 https://patentriz.medium.com/ 甚麼是 triz- 二 -triz 的歷史 -a8631d5e05c2 林永禎（2023）。商業管理萃思（TRIZ）理論與實務：讓你發明新的服務。五南。 林永禎、謝爾蓋 ‧ 伊克萬科（Ikovenko, S.）（2021）。TRIZ 理論與實務：讓你 成為發明達人。五南。 林明松、?宥德、林永禎（2023）。應用商業管理萃思工具改善新時代牌卡療癒服 務。International Journal of Systematic Innovation，7（6），61-70。 https://doi.org/10.6977/IJoSI.202306_7(6).0006 林素芳（2023）。應用 TRIZ 方法建構補習班口碑行銷策略之研究（碩士論文，國 立臺中教育大學）。臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/7586as 高木芳德（2018）。創意不足？用 TRIZ40 則發明原理幫您解決！：不用再羨慕日 本人的創意（李雅茹，譯）。五南。（原著出版年：2014） 專科以上學校推廣教育實施辦法（1997 ／ 2019 修訂）。 https://law.moj.gov.tw/LawClass/LawHistory.aspx?pcode=H0030027 專科以上學校遠距教學實施辦法（2006 ／ 2019 修訂）。 https://law.moj.gov.tw/LawClass/LawHistory.aspx?pcode=H0030038 教育部（2021）。推動中小學數位學習精進方案（核定本）。https://ws.moe.edu. tw/Download.ashx?u=C099358C81D4876C725695F2070B467E436AA799542CD4 3D088D98FAD178D2324F6B2D9CD86FC28E09B6AE026FC67D53443C1EAE83 FB7E665C18E0D944EB4FCD73BA59B335F2093F2681FC2DDC7F3D16&n=E4F 704839ADCF0BDC7C5415DD66953DF472D3E74991FD2F73A1E6EF4B08FB4A 6B8323CD36269FC0996035DD8034C1D2563050D4DF72B72A1218DC09C6EA1 1C18&icon=..pdf 吳明烈、李藹慈、黃彥蓉、鄭智豪（2021）。109 年度成人教育調查報告。教育部。 宋明弘（2009）。TRIZ 萃智系統性創新理論與應用。鼎茂。 杜娟娟（2002）。大學教師對推廣教育的承諾—理論模式的建構。師大學報：教 育類，47（2），143-158。https://doi.org/10.29882/JTNUE.200210.0002 汪周禮（2020 年 5 月 19 日）。甚麼是 TRIZ（二）—TRIZ 的歷史。Medium。 https://patentriz.medium.com/ 甚麼是 triz- 二 -triz 的歷史 -a8631d5e05c2 林永禎（2023）。商業管理萃思（TRIZ）理論與實務：讓你發明新的服務。五南。 林永禎、謝爾蓋 ‧ 伊克萬科（Ikovenko, S.）（2021）。TRIZ 理論與實務：讓你 成為發明達人。五南。 林明松、?宥德、林永禎（2023）。應用商業管理萃思工具改善新時代牌卡療癒服 務。International Journal of Systematic Innovation，7（6），61-70。 https://doi.org/10.6977/IJoSI.202306_7(6).0006 林素芳（2023）。應用 TRIZ 方法建構補習班口碑行銷策略之研究（碩士論文，國 立臺中教育大學）。臺灣博碩士論文知識加值系統。 https://hdl.handle.net/11296/7586as 高木芳德（2018）。創意不足？用 TRIZ40 則發明原理幫您解決！：不用再羨慕日 本人的創意（李雅茹，譯）。五南。（原著出版年：2014） 專科以上學校推廣教育實施辦法（1997 ／ 2019 修訂）。 https://law.moj.gov.tw/LawClass/LawHistory.aspx?pcode=H0030027 專科以上學校遠距教學實施辦法（2006 ／ 2019 修訂）。 https://law.moj.gov.tw/LawClass/LawHistory.aspx?pcode=H0030038 教育部（2021）。推動中小學數位學習精進方案（核定本）。https://ws.moe.edu. tw/Download.ashx?u=C099358C81D4876C725695F2070B467E436AA799542CD4 3D088D98FAD178D2324F6B2D9CD86FC28E09B6AE026FC67D53443C1EAE83 FB7E665C18E0D944EB4FCD73BA59B335F2093F2681FC2DDC7F3D16&n=E4F 704839ADCF0BDC7C5415DD66953DF472D3E74991FD2F73A1E6EF4B08FB4A 6B8323CD36269FC0996035DD8034C1D2563050D4DF72B72A1218DC09C6EA1 1C18&icon=..pdf opportunities due to the COVID-19 pandemic [Paper presentation]. 2021 ASEE Virtual Annual Conference Content Access, Virtual Conference. https://doi.org/10.18260/1-236780 Keeney, R. L., & Raiffa, H. (1993). Decisions with multiple objectives: Preferences and value trade-offs. Cambridge University Press. https://doi.org/10.1017/CBO9781139174084 Kulins, C., Leonardy, H., & Weber, C. (2016). A configurational approach in business model design. Journal of Business Research, 69(4), 1437-1441. https://doi.org/10.1016/j.jbusres.2015.10.121 Ma, Y., Zhi, L., & Yu, J. (2021). Research on innovation platform of education based on TRIZ. Journal of Research in Environmental and Earth Sciences, 7(12), 27-31. Mann, D. (2018). Never make predictions, especially about the future: What TRIZ tells us about sustainability in 2030 [Paper presentation]. 22nd International Conference Road to 2030: Sustainability, Business Models, Innovation and Design, Epsom, Surrey, UK. https://cfsd.org.uk/wp-content/uploads/2019/01/Ref-23-11.15.pdf Mann, D., & Dewulf S. (2003). Systematic win-win production strategy, philosophy and management. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=d633c0 30e2d9356a1c351dba8e98dce4a70e3027 Maqbool, S., Farhan, M., Abu, S. H., Zulqarnain, I., Asif, H., Noor, Z., Yavari, M., Saeed, S., Abbas, K., Basit, J., & Ur Rehman, M. E. (2022). Student’s perception of e-learning during COVID-19 pandemic and its positive and negative learning outcomes among medical students: A country-wise study conducted in Pakistan and Iran. Annals of Medicine and Surgery, 82, 104713. https://doi.org/10.1016/j.amsu.2022.104713 My, S. T., Tien H. N., My, H. T., & Quoc, T. L. (2022). E-learning outcomes during the COVID-19 pandemic. International Journal of Learning, Teaching and Educational Research, 21(6), 160-177. https://doi.org/10.26803/ijlter.21.6.10 Organization for Economic Co-operation and Development. (2010). 21st century learning: Research, innovation and policy directions from recent OECD analyses. https://www.haiti-now.org/wp-content/uploads/2017/05/21st-Century-Learning.pdf Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons. Park, S. J. (2023). Testing the effects of a TRIZ invention instruction program on creativity beliefs, creativity, and invention teaching self-efficacy. Education and Information Technologies, 28, 12883-12902. https://doi.org/10.1007/s10639-023-11614-x Souchkov, V. V. (2023). Guide to root conflict analysis (RCA+): For business and management. ICG Training & Consulting. https://www.xtriz.com/publications/RCA+_2_BM.pdf Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51, 142-155. https://doi.org/10.1016/j.tourman.2015.05.017 Y?ld?r?m, B. (2024). Flipped TRIZ?STEM: Enhancing teacher training through innovative pedagogy? Education and Information Technologies, 29, 10899-10929. https://doi.org/10.1007/s10639-023-12242-1 Zott, C., & Amit, R. (2010). Business model design: An activity system perspective. Long Range Planning, 43(2-3), 216-226. https://doi.org/10.1016/j.lrp.2009.07.004